Yeah, so Facebook isn't rebranding because we've somehow got them "on the run." They're pivoting their brand into controlling the data flow of all of our future digital social spaces at the hardware level.
It's so valuable to them that they're willing to risk the obscene value and relative power of their existing brand. Don't misunderstand that: They're willing to risk one of the single most powerful and financially valuable brands in the history of human existence for this.
I know it feels great to think, but the idea of anyone having them over a scandal-shaped-barrel is a weird techno-utopian fantasy.
I don't mean to take the wind out folks' sails, but it's so much worse than anything they've done so far, y'all.
The core mistake that Facebook thinks it made is being a data collection layer on top of someone else's hardware. They're actively trying to correct that by leaning into the hardware that supports the future of digital social spaces (including those that exist withing workplaces) and defining the narrative around it to prevent external criticism of their business model.
The ramifications of this are profound, in a way the current narrative doesn't convey.
In a huge victory for human rights, the European Parliament calls for a ban on biometric mass surveillance and facial recognition. 😀🥳 Let's keep fighting for privacy! 💪
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